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Pick an app to see exactly what lands in your inbox every Monday — competitors, ranking movers, description-change diffs, churn topics and concrete actions.

Duolingo: Language & Chess

Duolingo4.7Market Report · Preview

ASO Briefing

Specialist-style report on your keyword position

Your app dominates the core language-learning marketplace, holding #1 positions on flagship terms such as "aprender idiomas", "language learning", "language games" and "learning apps" across dozens of locales. This breadth gives you a powerful defensive moat, but the data also shows cracks: a handful of high-traffic keywords like "pembelajaran bahasa" and "vocabulaire" are completely missing from your index, while rivals are racing ahead on emerging game-focused terms. Moreover, several competitors have vaulted into the top-20 on keywords where you sit at the summit, signalling that algorithmic shifts or fresh creative assets could erode your lead. To safeguard your market share, we should fortify the gaps in multilingual coverage, tighten the relevance of near-top keywords, and pre-empt the recent rank-jumps of rivals on "language games" and "vocabulary". Targeted copy updates and keyword expansion will lock in the current advantage and create headroom for the next growth wave.

Quick wins

5
HIGH
"pembelajaran bahasa"
Youunrankedvs competitors median#1.5

Add "pembelajaran bahasa" to subtitle and first 80 characters of description.

All four competitors rank #1-2 while you are unranked.

LingoDeer - Learn Languages#1HelloTalk - Language Learning#1ELSA Speak - English Learning#2
HIGH
"vocabulaire"
Youunrankedvs competitors median#2

Include "vocabulaire" in keyword field and app preview text.

Competitors occupy top 2 spots; you have no ranking.

Vocabulary – 毎日の英単語学習#1Quizlet: Aprender ingles y mas#2Bright - English for beginners#10
MED
"learn english game"
You#2vs competitors median#2

Swap current #2 keyword with "learn english game" in short description to capture top spot.

You sit at #2 behind competitors tied at #2.

LetMeSpeak – Learn English#2ELSA Speak - English Learning#2Speak & Learn English: Learna#4
MED
"vocabulary"
You#4vs competitors median#3.5

Add "vocabulary" to app title (if allowed) and boost with localized screenshots.

You are #4 while three competitors sit in top 2.

Vocabulary – 毎日の英単語学習#1Elevate - Brain Training Games#2LetMeSpeak – Learn English#5
LOW
"english learning game"
You#1vs competitors median#1

Refresh icon and first screenshot to highlight game-based learning features.

You lead at #1 but two rivals share the top spot, indicating tight competition.

ELSA Speak - English Learning#1Elevate - Brain Training Games#1Vocabulary – 毎日の英単語学習#2

ASO Analysis

30 ranking movers · 6 description changes

Rank Changes Caused by Description Updates

Description Changes (last 60 days)

What to Do Next

2 actions based on market analysis

FIX NOW

Fix progress loss & account reset after update

Users losing saved progress or purchased items is a top churn driver. The market shows 47 reviews (100% negative) for this exact issue, and Toca Boca World's update caused 272 negative reviews (78% negative). Preventing data loss before the next major release is critical to retain ratings.

Toca Boca World v1.128 generated 272 negative reviews (78% negative) due to progress loss.Progress loss & account reset after update recorded 47 negative reviews (100% negative) across market.Account reset & progress loss issue affected 1 app with 32 negative reviews (91% negative).
SHIP THIS

Add "english learning" keyword to title

"english learning" is the top keyword opportunity, ranking #1 against 19 competitors. Placing it in the app title captures high-volume search traffic that rivals are missing, directly boosting discoverability.

Keyword 'english learning' ranks #1 with 19 competitors.Top opportunity list shows 'english learning' as highest priority.

Market Sentiment

30 topics · 2,485 reviews analysed

86%
11%
86%Positive (2,137)3%Neutral (64)11%Negative (284)
Preview shows highlights · the full report includes 50 keywords, every churn topic, version regressions and more

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