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Duolingo: Language & Chess
ASO Briefing
Specialist-style report on your keyword position
Your app dominates the core language-learning marketplace, holding #1 positions on flagship terms such as "aprender idiomas", "language learning", "language games" and "learning apps" across dozens of locales. This breadth gives you a powerful defensive moat, but the data also shows cracks: a handful of high-traffic keywords like "pembelajaran bahasa" and "vocabulaire" are completely missing from your index, while rivals are racing ahead on emerging game-focused terms. Moreover, several competitors have vaulted into the top-20 on keywords where you sit at the summit, signalling that algorithmic shifts or fresh creative assets could erode your lead. To safeguard your market share, we should fortify the gaps in multilingual coverage, tighten the relevance of near-top keywords, and pre-empt the recent rank-jumps of rivals on "language games" and "vocabulary". Targeted copy updates and keyword expansion will lock in the current advantage and create headroom for the next growth wave.
Quick wins
5"pembelajaran bahasa"
Add "pembelajaran bahasa" to subtitle and first 80 characters of description.
All four competitors rank #1-2 while you are unranked.
"vocabulaire"
Include "vocabulaire" in keyword field and app preview text.
Competitors occupy top 2 spots; you have no ranking.
"learn english game"
Swap current #2 keyword with "learn english game" in short description to capture top spot.
You sit at #2 behind competitors tied at #2.
"vocabulary"
Add "vocabulary" to app title (if allowed) and boost with localized screenshots.
You are #4 while three competitors sit in top 2.
"english learning game"
Refresh icon and first screenshot to highlight game-based learning features.
You lead at #1 but two rivals share the top spot, indicating tight competition.
37 apps in view
26 competitors · 10 same category from 203 candidates · 10 cross-platform
26 apps competing in the same niche
10 apps in the same genre — included for review insights
ASO Analysis
30 ranking movers · 6 description changes
Rank Changes Caused by Description Updates
Description Changes (last 60 days)
What to Do Next
2 actions based on market analysis
Fix progress loss & account reset after update
Users losing saved progress or purchased items is a top churn driver. The market shows 47 reviews (100% negative) for this exact issue, and Toca Boca World's update caused 272 negative reviews (78% negative). Preventing data loss before the next major release is critical to retain ratings.
Add "english learning" keyword to title
"english learning" is the top keyword opportunity, ranking #1 against 19 competitors. Placing it in the app title captures high-volume search traffic that rivals are missing, directly boosting discoverability.
Market Sentiment
30 topics · 2,485 reviews analysed
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